Employer Profiles – Alexander Croft

Name: Alexander J. Croft

Employer: Tangerine Communications

Job Title: Digital Marketing Apprentice


What is the story of your career to date?

I graduated from Nottingham Trent University in 2015 with a first class degree in Fine Art, But during this I never felt completely satisfied with what I was doing, After graduating I was asked to work on an international arts project in the Netherlands as Marketing and PR officer and it became clear to me that analytics, driving web traffic and gaining new followings through social media was a keen interest of mine on a more commercial level. In January 2016 I decided I missed the U.K. and wanted to start my own business combining my love for marketing and art so I created a contemporary arts gallery (www.thetrophyroom.org) whilst working in a supermarket to fund this. Although I was offered numerous promotions within the supermarket I heard about The Juice Academy through a marketing manager for Liverpool Biennial. As the field of digital marketing is something I never studied and I wanted more professional experience I decided to apply and I was recently hired by Tangerine Comms as a digital marketing apprentice and I LOVE what I do, and I cannot wait to wake up and head to work for the new challenges which I am able to work on each day which keeps me very entertained and satisfied with my new career choice.

What does a typical day look like for you?

In digital marketing I have found that each day can vary greatly, I work on numerous clients that always keeps me assessing my own tone of voice when acting on behalf of a companies’ content or social media presence. Typically though, I am currently managing some of the industries leaders in food and restaurants, various business to business clients and widespread company names relating to major events.

What skills do you think are important in your role?

An interest in digital technology, software and trends in social media and looking for new audiences to follow you and engage with. Although I am constantly given the opportunity to learn within Tangerine by industry leaders and people who work in the field professionally.

What advice would you give to someone who wants to do your job?

Be sociable, everyone has their own strengths you can learn from and utilize the people around you to help improve your own skills and approach.

Does your employer offer volunteering/apprenticeship opportunities?


What is the best thing about your job?

Seeing your work being engaged with by customers across the nation with thousands of engagements.

Where can I find out more?



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